Blog Single

Fashion evolves with time but, it remains true to its roots. In a world where being up to date is the trend of all things, the fashion industry thrives with its constantly evolving styles and brands. Clothing is often confused with fashioning style by many people, but they are vastly different. Fashion does not just portray our outer appearance but also our personality, cultural beliefs, individuality, and needs. It is where lifestyle joins the fold. People choose their clothes and accessories based on their daily needs that, in turn, become a part of their life.

How does Lifestyle impact Fashion?

Fashion and lifestyle go hand in hand. Wearing formal clothes for an interview and comfortable jeans and tees for a casual hangout with friends are examples of the same. Satkartar Fashion Group Of Companies, a fashion house in New Delhi, aims to create a difference in Haute Couture with its products.

• Fashion does not mean to morph yourself into a different character but to be comfortable in your skin.
• Lifestyle declares a chosen way of life by an individual. So, it is clear that lifestyle has a substantial influence on vogue.
• Our economic status, beliefs, and culture play a prime role in deciding the type of clothes we wear, the colour of our shoes, or our hairstyle.
• In India, fashion trends follow a combination of Indian and western cultures. Many fashion houses like Satkartar Fashion Group Of Companies blend in the traditional Indian embroideries with current fashion trends to create beautiful designs.
• Even something as small as our mood at any time impacts our fashion.

What is Lifestyle Marketing?

Now that we have established the strong bond between fashion and lifestyle, it is time to dive into the term: Lifestyle Marketing. It is a marketing technique that involves ideals, aspirations, and aesthetics targeted to a particular audience.

• They are designed in such a way that they appeal to the customers and fit into their lifestyle.
• The fashion industry has adopted this scheme and, there are several benefits from the outcomes.
• Satkartar Fashion Group Of Companies and many big brands joined this idea and have built the trust and loyalty of their customers.
• This marketing style also ensures that the products are not wasted and works towards the conservation of the environment.
• It is a way of building a brand or style in a way that it seamlessly integrates into the customer’s life and fulfils all their needs.
• When the customer wears your product, they would feel connected with the brand.

Conclusion

Lifestyle and fashion will always be interdependent. Because in the end, being fashionable means being true to yourself and never allowing others to tell you any different. Forge your path ahead in your favourite outfit.